What on earth is Instagram? Let us tell you…

You have probably heard in the news this week that Facebook has bought the photo sharing program Instagram for a cool 1 billion dollars…

Not bad for a company that is less than 2 years old and only employs 13 people!

But what is Instagram and where does it sit amongst the social media landscape?

According to Wikipedia Instagram is a free photo sharing program launched in October 2010 that allows users to take a photo, apply a digital filter to it, and then share it on a variety of social networking services, including Instagram’s own.  A distinctive feature confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras.

Basically (because let’s face it that still sounds a bit techy for some people?) Instagram allows you to take a picture using your smart phone, make it look all vintage and arty (who needs expensive cameras?!?!) and then post it direct to your Facebook, Twitter or the Instagram website itself.

It’s affect on the social media landscape? Well, like Flickr, I don’t think it will develop into a stand alone site like Facebook or Twitter, rather it will compliment Facebook’s growing array of supportive applications.

If you would like advice on using Instagram and how it can help your business, call Hot Gossip on 0845 250 0602

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