One comment that we get again and again from small businesses, is that they don’t have time to keep their Facebook page up to date.
But the responsibility doesn’t have to be all yours, Facebook enables you to create admin roles that will help you share the load.
There are five different administrator roles: manager, content creator, moderator, advertiser and insights analyst. Each role has different capabilities and only managers have the ability to change each admin’s role.
You can have as many admins on a page as you want, but don’t give the rights to anyone and everyone! The fewer people managing a page, the better. Two or three admins actively updating, responding to inquiries and managing the page are plenty. Also, make sure you have a management plan put in place, there is nothing worse than someone updating a page, only for another admin to post the same thing an hour later. Come up with a plan of action each week and delegate who is responsible for what, when.
To add an admin, go to Edit Page on your timeline and then click Admin Roles. Scroll down and select Add Another Admin. Note, that Facebook will make all new admins Managers by default, so make sure if you don’t want someone to have full admin rights, you change their role. Type the person’s name that you want to add (you need to be friends with them on Facebook to do this) or add their email address (the one they use to login to Facebook)
To make someone an admin of your page, the person must have liked the page (you have no idea how many people haven’t even liked their own businesses pages!)
Here are a few tips for developing your Facebook management plan:
1. Make sure you are all posting in the same style – want to keep your page chatty and informal? Or would informative and professional suit your business better? Whatever you decide, make sure all your admins are posting in the same tone.
2. Define your call to action – whether it’s asking your fans to pick up the phone, send you an email or pop in store, make sure your admins know where to direct enquiries.
3. Develop and complaints/negative comment procedure – make sure your admins are aware that any negative comments or reviews are responded to in a professional manner. There’s no point having a constructive reply from one, if another gets personal and starts arguing with the customer
4. Make sure you are the overall Admin – a page can only be deleted by the person who creates it, if that’s not you, make sure you have an agreement that you have ultimate rights over the page. We are often contacted by business people who have been removed as admins from their own pages by ex-employees who set up the pages. Similarly, if an admin leaves the business, make sure you delete their admin rights!