So you have all your pages and profiles set up and you post regularly, but now what? Have you given much thought to what you actually want to achieve from your social media presence?
These tips will help you get started and formulate a strategy that is sure to get you the results you want…
1. Choose the right network for your business’ needs
Just because everyone else is focusing on building a Facebook page doesn’t necessarily mean it’s the best place for achieving your business goals. Look at the strengths and weaknesses of each one and decide which to concentrate on. Your customers may not even be using Facebook!
Use social media management tools such as Facebook analytics and Hootsuite for tracking the results you get from each network. Then you’ll be able to make an informed decision on which is working most effectively for you.
2. Set goals
What do you want to achieve with your social media marketing? Each social network can help you achieve different goals, so it’s important to identify these before you go a step further.
When you set your goals, make sure you have the framework in place to track whether it’s working. If your call to action on social media is ‘pick up the phone’ you should be asking customers who call where they heard about you or saw your advert. If it’s ‘go to our website’ then you need to be looking at the traffic sources to your website.
3. Assign responsibility for social media management
Make it clear who is responsible for each network and campaign. If you are part of a large company, you may have multiple people responsible for your social media. Each person needs to know what the other is doing as part of your overall strategy. At the same time, you should always be keeping abreast of new developments in the field of social media and on each network.
4. Create a plan for your strategy
An effective social media campaign requires a clear plan that details every step. Lay out your goals and strategy first and determine the key measures you will use along with the different phases of the campaign.
Social media may have started out as a fun way to share with friends, but it is now a powerful marketing tool that should be treated as such. While it can still be confusing for businesses that have relied on traditional marketing in the past, using social media to successfully promote your business doesn’t have to be any more complicated. Just use the same structured approach you would use for any marketing campaign.