Christmas is a great time to maximise engagement with your social media accounts, after all, once the presents are open and the turkey has been eaten, most people take to Facebook and Twitter (rather than having to play charades with Auntie Maude)
We have put together these Facebook and Twitter Christmas marketing ideas that will ensure your social media stays busy this Christmas
Run a competition: Giveaways are a great way to create exposure and a buzz around your product. Take advantage of this and design your promotion to be shared by users. Encourage entrants to tweet or post their position to their Facebook profile for extra points or entries. The more they’re involved, the more others will participate.
Include a themed free gift daily prize draw campaign (for example, the 12 days of Christmas), to encourage your followers to visit the Facebook page and enter every day
Come up with your own Twitter hashtag for bringing people together. For example #MyStoreNameChristmasGifts. If you have limited time or content retweet news and articles you find interesting in relation to your industry. You may be a close knit retail community and could re tweet other store’s news. I’m sure they will do the same for you. This will build up followers ready for when you run future campaigns.
People love to share their Christmas tips and hints: Get people talking about their festive habits, purchases and activities. Start discussions like; What was in your Christmas stocking as a child, what roast do you have on Christmas day, or what’s your Christmas morning tipple? If you ask a question you’re more likely to get a response and start an engagement.
Track Mentions: If somebody mentions something you stock then tell them. Make sure you include a unique hashtag and retweet the tips that anyone posts with this hashtag.
Make sure you have a ‘share on Twitter’ tab: Both on your content and product pages, so people can retweet about you.